Marketing & Growth

One weekly report, with the source rows attached

Every channel has its own dashboard, and every dashboard disagrees. Kentron pulls the raw numbers from each platform, reconciles them against pipeline, and publishes the report with the source rows attached, so the meeting argues about strategy instead of whose spreadsheet is right.

What this replaces

The Monday export-and-paste across six ad platforms.

Book DemoSee the receipt
Leah Brooks7:02 AM

@Receipt weekly report: spend by channel against pipeline created. Flag anything above target CAC.

ReceiptApp7:09 AM

Spend was $84,210 across five channels. Blended CAC is $412 against a $380 target. Two LinkedIn retargeting campaigns are over threshold and paused pending your approval. The report is in Notion with the source rows attached.

Receiptrcp_1d08

Three jobs Marketing stops doing by hand

Each one is a single run across the systems you already use, with a policy gate before anything changes and a receipt for every call.

  1. 01

    Reconcile spend against pipeline, not clicks

    You ask

    @Receipt build the weekly report: spend by channel versus pipeline created.

    • Google Ads
    • Meta Ads
    • LinkedIn
    • HubSpot
    • Notion

    What Kentron does

    1. Pulls spend and conversions from every ad platform in one pass
    2. Joins them to CRM opportunities by source and drops self-reported attribution
    3. Recomputes CAC and payback per channel against real closed-won revenue
    4. Publishes the report with the underlying rows attached

    What it leaves behind

    The report and its raw inputs share one receipt, so a number in the deck traces back to the API response it came from.

  2. 02

    Catch the campaign burning budget overnight

    You ask

    @Receipt watch CAC by campaign and tell me the moment one goes over target.

    • Google Ads
    • Meta Ads
    • Slack

    What Kentron does

    1. Checks live performance on a schedule you set, not on a dashboard refresh
    2. Compares against your target, adjusted for each channel's usual lag
    3. Alerts the channel owner with the ad sets at fault and their spend curve
    4. Pauses them on approval, never silently

    What it leaves behind

    Each pause records who approved it, when, and the metric that triggered it, including the ones you chose not to pause.

  3. 03

    Audit the site for what quietly breaks

    You ask

    @Receipt check every landing page for broken links, dead forms, and missing tracking.

    • Webflow
    • Google Analytics
    • HubSpot
    • Linear

    What Kentron does

    1. Crawls the live site and every page an active campaign points to
    2. Submits a test payload to each form and confirms it reaches the CRM
    3. Confirms analytics and conversion tags fire, per page and per campaign
    4. Files one ticket per real defect, grouped by owner, with a screenshot

    What it leaves behind

    The pass or fail for every page is kept, so next month's audit can be diffed against this one.

For Marketing, the proof is the row behind the number

Kentron writes every pull, join, and change to a hash-chained receipt with the raw platform responses attached. When someone challenges a figure in the deck, the answer is one click away.

  • Every metric in a report traces to the API response it came from
  • Spend changes wait for a person's approval and record what triggered them
  • Site audits keep each page's result, so month-to-month diffs are real

Receipt

Weekly acquisition report

rcp_1d08

  1. Read: Google Ads

    58ae…d130

    Read spend and conversions by campaign

  2. Read: Meta Ads

    e920…6c4b

    Read spend and conversions by ad set

  3. Read: HubSpot

    1f7d…b385

    Read opportunities and closed-won revenue by source

  4. Held for approval: LinkedIn

    b4c2…07fe

    Pause of two retargeting campaigns held for approval

  5. Wrote: Notion

    7a06…92d5

    Published the report with the source rows attached

5 calls, chain verified

The tools Marketing & Growth usually connects

Any tool you use can be connected. These are where this team tends to start.

  • Google Ads
  • Meta Ads
  • LinkedIn
  • HubSpot
  • Google Analytics
  • Webflow
  • Notion
  • Slack

Use cases for other teams

Put Kentron on the Marketing & Growth backlog

Connect one system, then read the receipts it writes before you connect the next.

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